The customer is the primary focus of our business and gaining our customer’s loyalty is the dream and target of every activity the business engages in.  Not only will this bring you more profit, but getting customers to stay with your brand through the years is a surefire way for your business to succeed and continue in the long term.  To do this, you need to be aware of the different levels of customer loyalty and how you can motivate customers to reach the highest level and become your patrons.

 

4 Levels of Customer Loyalty* Potential customer

The potential customer is our target market and anyone who has yet to try but might be interested in our product or service.  We need to get the word out about our company to these people and how our offerings will benefit them. To attract interest, use all forms of marketing available.  Traditional marketing such as flyers, brochures and print ads can be utilized.  Most important of all, we need to leverage the power of the internet through digital marketing.  Enhance your website, make sure search engines find your site and connect with your target audience through social media.   

 

 * First-time customer

Once the potential customer’s interest is piqued and we have convinced them to purchase from our company, they become our first-time customers.  First-time customers are those trying us out and waiting to see if they will be satisfied enough to make a purchase again.  We need to make sure that the quality of service or product we give is at par or even above their expectations.  Their experience while purchasing the product, whether it was quick and easy and if representatives were suitably helpful, will also influence their decision to come back or not.      

 

(You might also like: Personalize Customer Service With These 5 Tips)

 

* Repeat customer

First-time customers who were satisfied with their experience will become repeat customers.  To keep these customers, after sales service is important.  We need to show them that we value them and their business.  Impress customers with service that is customized and personalized to their needs.  Any issues they have with the product or service should be dealt with properly and promptly by a friendly and helpful customer service team.  With consistently excellent service and top quality products, repeat customers become loyal to your brand.  

 

* Brand supporter blog-images-214-x-181-4-levels-of-customer-loyalty-1

Once you’ve earned your customer’s trust and loyalty, your next goal is to build an emotional connection so that customers can identify with your brand.  Repeat customers who believe in you and your product will actively recommend your company.  This is your highest achievement as customers who become advocates will most likely stay with your brand long term, plus they help bring in other customers through word of mouth.  It’s also very important to make these customers feel how much they are valued by the company.  In addition to excellent service, you need to have initiatives in place that recognize and reward your supporters.      

 

Your company’s ultimate goal of course is to motivate and guide customers to the last level in which they become supporters of your brand.  One of the best ways to accomplish this is by constantly providing topnotch customer service.  If you’re looking to streamline your company’s operations and outsource your customer service, we at Taking You Forward can help you.  We are a call center company in the Philippines that specializes in customer service, technical support and back office support.  Call us today and we’ll help you convert your first-time customers into brand supporters.