Zinnov Management Consulting has forecast a strong growth for the market size of global digital spending by 2020. The firm estimates that total digital spending by retailers globally in 2016 reached USD70bn. The market size is expected to grow at over 20% per annum to reach USD150bn by 2020.
The projection was included in the Zinnov zones for Digital Services in Retail 2016 report The report ranked global IT consulting and outsourcing firm Wipro Ltd as a top digital service provider in retail. Wipro was ranked in the leadership Zone and was ranked as one of the top digital services providers for retailers in the assessment done basis capabilities and client feedback. Zinnov conducted an analysis of 21 digital service providers across the globe.