The company considers the revenue generated from infrastructure and application outsourcing services to calculate the market size. The ITO […]
Everyone loves a good story, even customers. Research has shown that when companies use stories to convey their messages, the audience is
more receptive and reacts more positively. It’s surprising, though, that not many companies utilize storytelling to their advantage in marketing campaigns. Why are stories so powerful?
Here are the top reasons why you should […]
These include […]
As human beings, we usually make our decisions based on emotions and this affects even our buying habits. Time and again, studies have shown that the best marketing strategies have been persuasive because of their ability to touch human emotions. Similarly in sales, you can use this principle to connect with consumers, encourage them to […]
Customers are becoming more and more outspoken and thanks to social media, they now have a venue for expressing themselves. Businesses can either respond poorly which will damage their online reputation, or use this to their advantage and connect customers to their customer support team.
Here’s what companies need to remember when faced with a complaint […]